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Diecast Industry Changes

Diecast Industry Changes

Despite their popularity, many diecast manufacturers went belly-up in the 1980s. Meccano (Dinky), Matchbox and Corgi all went bankrupt within a three-year span which essentially reflected the economic climate in the UK at that time. It had become virtually impossible to manufacture in England and compete on the world market. (Mattel had also long since shifted most of their production from the USA to the Far East.) Matchbox was purchased by a Hong Kong conglomerate named Universal Holdings which moved production from England to Macau. Later (1997), Mattel bought Matchbox, essentially making Hot Wheels and the Matchbox 1-75 line sister...

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Promotionals

Promotionals

Although advertising had been used by Meccano (Dinky Toys) since 1934, during the 1960s new companies began to use diecast vehicles exclusively as promotional items. The idea that children play a large role in a family's purchasing decisions was key. There is also the fact that children grown up to buy products that they were exposed to when young. Matchbox vehicles mildly advertised a variety of mainly British products like Singer sewing machines, Tetley tea, Pickford's movers, or Coca-Cola. As time passed, companies such as McDonald's, Sears Roebuck, Kodak and Texaco commissioned toymakers to produce promotional models featuring their names and logos or licensed their use. One early...

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Leaders on the Diecast Industry

Leaders on the Diecast Industry

Diecast (or die cast, or die-cast) toys were first produced early in the 20th century by manufacturers such as Meccano (Dinky Toys) in the United Kingdom, Dowst Brothers (TootsieToys) in the United States and Fonderie de précision de Nanterre (Solido) in France. The first models on the market were basic, consisting of a small vehicle body with no interior. In the early days, as mentioned, it was common for impurities in the alloy to result in zinc pest, and the casting would distort, crack, or crumble. As a result, diecast toys made before World War II are difficult to find in good condition. The later high-purity Zamak alloy avoided this problem....

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Model Car

Model Car

A model vehicle or toy vehicle is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to pick up momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part...

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The Diecast Hall of Fame

The Diecast Hall of Fame

The Oscars of the Model Car World Voting is now officially closed for the Diecast Hall of Fame 2017 nominations!! We had an extremely competitive 2017 class, with more than 200 fantastic nominations from around the world, so we want to say a huge thank you to everyone who voted and got the word out.  Check out all the 2017 Nominees, and for the first time also Models of the Year and Brands of the Year, With thousands of you having voted, one winner from each of the 13 categories will be inducted into the Diecast Hall of Fame in November. The winners will be...

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